What I Do
Put simply, I use effective marketing strategy and technical expertise to deliver campaigns that REALLY work. Including Google Ads, Meta (Facebook and Instagram), LinkedIn and more!
I've worked with hundreds of businesses, and managed thousands of campaigns over the past decade, and I'd love to work with you to help improve your results - and grow your business in today's competitive online landscape.
Whether you require in-house consulting, account management, an audit or just advice - get in touch today!
About Me.
I'm a paid advertising expert with 10+ years of experience in the industry, delivering paid campaigns that drive businesses forward. As a proud nerd, I’m all about awesome digital marketing.
I am a data-driven marketer with both technical expertise and creative talents. For over 10 years I've been helping brands scale and achieve their goals with forward-thinking and expertly implemented campaigns, clear and actionable reporting, and consulting that improves conversion rates.
I love striking the perfect balance between technical excellence and creative flair while keeping the personality of a brand, product or service front and center... enabling you to connect to your audience in a genuine and growth-driving way.
I also have a passion for process optimisation and improving efficiency across all areas of PPC to bring the very best results to companies/teams of every kind.
⭐ Google featured product expert
⭐ Forbes quoted for digital marketing expertise
⭐ Lucky enough to have worked with many major global brands
⭐ Managed budgets from £5 to £15,000+ a day across a wide range of industries.
⭐ Experienced with both eCommerce & lead generation
⭐ I remember when exact match was actually exact
Professional Experience
2023 - 2024
Senior Paid Consultant
Enhance Media
Analysis, planning, optimization and management of PPC campaigns for multiple brands and MNCs, planning and implementing strategic cross-channel marketing campaigns, competitor analysis, keyword research and management, reviewing/managing ad spend and ROI on an ongoing daily, weekly, monthly, quarterly basis in close relation to finance teams, working to KPI's, producing customised reports, website performance analysis, creation of ad copy, independent learning and skills development, and more.
2016-2023
Director & Senior Consultant
A L Roberts Digital
Director, CMO & Senior Marketing Consultant: As well as running the business and all that this involves... Analysis, optimization and management of paid marketing campaigns for multiple brands and websites, planning and implementing strategic PPC campaigns, enhanced ecommerce, competitor analysis, keyword research and management, reviewing/managing ad spend and ROI on an ongoing daily, weekly, monthly, quarterly basis in close relation to finance teams, working to strict KPI's, producing reports in excel, daily use of Adwords editor and Google Analytics, website performance analysis, creation of ad copy, shopping campaign management, independently learning about new innovations in paid search, and more. Brand design & consulting, website CRO, landing page design, ad design and more.
2015 - 2016
PPC Manager
SEM Consultants
Agency account Manager: Analysis, optimization and management of Google AdWords and Bing Ads accounts across multiple brands and websites, planning and implementing strategic PPC campaigns, competitor analysis, keyword research and management, reviewing/managing ad spend and ROI on an ongoing daily, weekly, monthly, quarterly basis in close relation to finance teams, working to strict KPI's, producing reports in excel, daily use of Adwords editor and Google Analytics, website performance analysis, creation of ad copy, shopping campaign management, independently learning about new innovations in paid search, and more.
2014 - 2015
PPC Manager
Choiceshops Ltd
In house account manager: Analysis, optimization and management of Google AdWords and Bing Ads accounts across multiple brands and websites, planning and implementing strategic PPC campaigns (Google Shopping & Search), competitor analysis, keyword research and management, reviewing/managing ad spend and ROI on an ongoing daily, weekly, monthly, quarterly basis in close relation to finance teams, working to strict KPI's, producing reports in excel, use of Adwords editor and Google Analytics, independently learning about new innovations in paid search, and more.
